Know-How-Transfer
Once a year, the Foundation organises a symposium focusing on topical issues relating to the cities. Future issues, approaches to solving current problems, and the result of the surveys conducted by the Foundation are discussed by representatives from the worlds of culture, politics, business and society. These fruitful discussions are made available to a wide specialist readership through the “Lebendige Stadt” journal.
The city as a brand
Creating an identity and branding system is of great importance to cities. Cities raise their profiles in the competition to attract inhabitants, workers, and companies.
- Which profile suits a city?
- Are culture, sports, or science important marketing aspects?
- How can a city bridge the gap between tourism and spectacularization?
- How can you involve citizens in promoting their city?
We will discuss these and other key questions at our knowledge exchange at MedienHafen Düsseldorf.
THE CITY AS A BRAND
Location: Hyatt Regency, Düsseldorf
18.30 p.m.
GET-TOGETHER
19.00 p.m.
FOUNDATION AWARD CEREMONY
SPEAKERS:
DR. LUTZ AENGEVELT
Managing Partner Aengevelt Immobilien GmbH & Co. KG
BURKHARD HINTZSCHE
Director City of Düsseldorf
KASPAR KRAEMER
Dipl.-Ing. Architect BDA, Kaspar Kraemer Architekten
LUTZ LIENENKÄMPER
Parliamentary manager and Minister of State (retired)
DR. ANDREAS MATTNER
Chairman of the Executive Committee "Lebendige Stadt" Foundation
ULRIKE NASSE-MEYFARTH
two-time Olympic champion high jump
ALEXANDER OTTO
Chairman of the Board of Trustees "Lebendige Stadt" Foundation
JOHANNES PFEIFFER
Managing Director Bundesagentur für Arbeit
NURHAN SOYKAN
General Secretary Central Council of Muslims in Germany
DR. MICHAEL VESPER
CEO German Olympic Sports Confederation
21.00 p.m.
DINNER AND NETWORKING
THE CITY AS A BRAND
Location: Hyatt Regency, Düsseldorf
09.30 a.m.
GET-TOGETHER
10.00 a.m.
WELCOME ADDRESS
DR. ANDREAS MATTNER
Chairman of the Executive Committee "Lebendige Stadt" Foundation
10.10 a.m.
INTRODUCTION
ALEXANDER OTTO
Chairman of the Board of Trustees "Lebendige Stadt" Foundation
10.20 a.m.
WELCOME SPEECH
THOMAS GEISEL
Lord Mayor of the City of Düsseldorf
10.30 a.m.
IMPULS: "IDENTITY VS. BRAND – OR IS THERE A LINK?"
RUTH MACKENZIE
Artistic Director of the Holland Festival in Amsterdam
11.00 a.m.
RUHRGEBIET: ATTACKING PREJUDICES
GARRELT DUIN
Minister of Economy, Energy and Industry of Nordrhein-Westfalen
11.20 a.m.
QUESTIONS
11.30 a.m.
COMMUNICATION- AND COFFEE BREAK
12.00 p.m.
NINE STEPS TO A STRONG CITY MARKETING
PETER PIRCK
shareholder Brandmeyer Markenberatung
12.20 p.m.
PARTICIPATIVE CITY MARKETING – ARE MY CITIZENS WITH ME?
PROF. DR. SEBASTIAN ZENKER
Copenhagen Business School
12.40 p.m.
HOW CAN SPORTS INFLUENCE A CITY BRAND?
REINER CALMUND
Former Bundesliga Manager, Businessman and Author
PRESENTER
PROF. H. C. DR. H. C. FRITZ SCHRAMMA
Former Lord Mayor of the City of Cologne
13.00 p.m.
PANEL DISCUSSION
DR. H.C. PETER HARRY CARSTENSEN
Former Prime Minister of Schleswig-Holstein
IN CONVERSATION WITH
FELIX DROESE
Artist
13.20 p.m.
QUESTIONS
13.30 p.m.
LUNCH
14.30 p.m.
ANNOUNCEMENT OF THE CONFERENCE 2017
14.40 p.m.
PANEL DISCUSSION: USING EVENTS FOR A STRONGER CITY BRAND?
TINA HEINE
Head of "Jazz & The City", Salzburg
FRANKA LIST
Marketing Manager Lutherstadt Wittenberg Marketing GmbH
PRESENTER
KLAUS HEBBORN
Alderman German Council of Cities, Head of Department Education, Culture, Sports and Equality
15.00 p.m.
PRODUCTS, FINANCES, MARKETING: THE CITY AS A COMPANY
PROF. DR. BERND RADTKE
Professor for marketing and sales, University of Aalen
15.20 p.m.
PANEL DISCUSSION: BENEFITS OF MY CITY – WHAT DO I HAVE TO PUT IN FRONT?
DR. MONIKA GRIEFAHN
Director for Environment and Social Responsibility of AIDA Cruises, Former Minister
FRIEDRICH NEUKIRCH
Member of the board Markenverband e.V., President of the Society for the Exploration of the trade mark matters
PRESENTER
BRIGITTE FUCHS
Managing Director Scholz & Friends Düsseldorf
15.50 p.m.
QUESTIONS
16.00 p.m.
COMMUNICATION- AND COFFEE BREAK
WHAT CAN WE LEARN FROM ...?
16.20 p.m.
... THE MOST ATTRACTIVE CIVIC FESTIVAL?
DR. FRANK MENTRUP
Lord Mayor of the City of Karlsruhe
16.35 p.m.
... THE MOST VIBRANT MEMORIAL CITY?
BURKHARD JUNG
Lord Mayor of the City of Leipzig
16.50 p.m.
CLOSING CONVERSATION
MICHAEL BATZ
Lightartist and Szenograf
IN CONVERSATION WITH
DR. HARTMUT SCHWESINGER
Managing Director Schwesinger International & Cie
17.10 p.m.
END OF THE CONFERENCE